Apple Watch Sales in Decline, Caused By Android Wear

The latest data published by Strategy Analytics showed that Apple Watch lost some market share, even though it still takes the first place in global smartwatch vendor shipments.

Apple Watch remains in the first place, even though its market share declined to 52.4 percent compared to 63 percent in the previous quarter. It is estimated that Apple sold 2.2 million units during Q2 of 2016.

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Strategy Analytics thinks that increasing competition from Android Wear models produced by LG and Motorola are the main reason for this trend:

“We estimate Apple Watch shipped 2.2 million units and captured 52 percent smartwatch market share worldwide in Q1 2016, dipping from 63 percent share in Q4 2015,” said Neil Mawston, Executive Director at Strategy Analytics. “Samsung shipped 0.6 million smartwatches, capturing 14 percent market share worldwide for the second position. Apple Watch and Samsung Gear models are expanding fast across dozens of countries, but competition from LG, Motorola, and others is ramping up fast.”

The good news is that global shipments grew 223 percent annually, reaching 4.2 million units in the first quarter of this year. In comparison, smartwatch makers managed to sell only 1.3 million in the year-ago quarter.

Since Apple doesn’t disclose how many Apple Watch units are sold during each quarter, we can still get this information from companies such as Strategy Analytics. It is believed that total Apple Watch sales are about 16 million units since its April 2015 launch.